Qingdao Fashion Week, the flower handbag fashion conference launched the mother-in-law dress series mainly for the wedding two new mothers, conference theme "that year · Today" is also derived from the two newly married wedding sacred temple that moment Mom's tribute to the idea.
"When the mother was married, there was no time to hold a dress ceremony, and for decades to bring up her children, she also left traces on her face. Today, when children walk into the marriage hall and become the happiest in the world People, children have not forgotten their mothers, their aspirations are to make her mother the world's most beautiful mother, so we launched a special high-end fashion on the wedding of new mothers. "Qingdao Songjing Fashion Marketing Co., Ltd. Jiang Shixiang to I said.
Accurate positioning to create high-end women I observed at the scene, the series of conferences by young and dynamic model interpretation just right, but also attracted the attention and recognition of experts inside and outside the industry, the Qingdao Textile and Apparel Industry Association Zhengming Mei, secretary general, Qingdao is a wonderful brand of clothing because positioning has always been in the middle-aged and high-end clothing, but also jointly developed products with Japanese companies, combined with Qingdao's special tourism and leisure atmosphere, making the brand very dynamic in the market.
Liang Shaohua, investment manager of Shandong Province Spring Shopping Mall in Qingdao, is also at the press conference scene. He believes such brands are qualified to enter such first-rate shopping malls like Spring in Paris. The details will be discussed with the supervisors of Hua Shui Box after the press conference.
Zhang Yihua, one of the top ten designers in China, is one of the judges of the image contestants of the second glamor flower box dress in her dress series. "The version is very impressive and the fabric colors are also very good. Obviously with two elements of China and Japan, the conference was very successful. "
I then learned that flower dress mother-in-law dress is Qingdao Zhuangzheng Professional Garments Co., Ltd. flower box women recently launched a clothing line, "Flower Box" is the company's high-end women's clothing products, in 1994, Qingdao Zhuangzheng professional clothing limited Companies and Japan's Matsui Co., Ltd. will set up a joint venture in Qingdao Matsui Fashion Co., Ltd. grand launch of this high-end women's brand.
FASHION CLOTHES Women's brand has its own unique brand positioning, suitable for 35-60-year-old confident, elegant and mature mature women, this position to fill the gap in the middle-aged and elderly women's apparel industry in China, the brand uses advanced Japanese technology, continuous At the 10th Qingdao International Fashion Week, it has been awarded the "Most Favorite Brand for Consumers", "Qingdao International Fashion Week Exhibition Products Gold Award", "Consumer Trustworthy Product Award" and "Top Ten Best Brand Clothing Marketing Award". It has also won the "Top Ten Most Potential Brands in Qingdao" and "Top Ten New Products in the Garment Industry in Shandong Province". In 2006, it was awarded the "Famous Brand in Qingdao" and in 2010 won the prestigious trademark of Qingdao. Shandong garment industry in recent years, the rapid growth of one of the strength of women.
New demand for the apparel market It is understood that the garment market in the elderly showed a polarization trend: on the one hand, the foreign brands occupied for successful people, the price is generally higher; the other hand, "stranded goods" Although the quality of style But the grade is very low, popular middle-aged and elderly clothing has become a more prominent market demand problems. Among the many women's manufacturers, the number of high-end middle-aged women's wear itself is one of the few, in the middle-aged women in the middle of the series introduced wedding middle-aged women is almost none.
According to the "Survey on the Development of China's Marriage Industry" released by the National Marriage Industry Survey and Statistics Center in March 2011, there are an average of 8,113,600 pairs of new couples registered and married each year in China in the recent five years, of which, newly married urbanites have 4183 at the wedding 100 million yuan. At present, nearly 10 million new couples are married each year in the country. In the newly married consumer, 88.4% of the new couples need to shoot wedding photos; 78.74% of the newcomers are ready to hold weddings in the restaurant; 67.66% of the new honeymoon tourists are arranged. 36.83% of new couples to buy wedding bridal, 42% of new couples to rent wedding. So, how many of the two new mothers who buy new clothes at the wedding?
In fact, this figure you want to general statistics is also very simple, we can infer from the existing figures. 78.74% of new couples want to go to the hotel to do weddings. There is no shortage of renting bridal gowns at this stage, but there are almost no dresses for renting moms so we can neglect them. Assuming that about 80% of mothers buy new clothes on the day their son and daughter are married, the figure is easy to figure out, 78.74% × 2 × 80% = 126%. Each pair of married couples will bring 1.26 sets of middle-aged dresses, each year 10 million new couples, there will be about 12.6 million sets of middle-aged dress needs. Such a huge figure, the majority of apparel manufacturers in China will certainly not sit back and relax, in the interest of temptation, the fashion clothing brand also want a share in the wedding market, so after a few brands of test water, all brands are invariably this year In the context of this market, Qingdao Zhuangzheng Professional Garment Co., Ltd. after a lot of research wedding market and consumer demand, after all, Launched a series of mother and daughter dress, trying to seize this part of the market gap.
Today's increasingly respectable old-love style prevails. The theme of "Thanksgiving Motherly Love", which has always been put forward by flower-box women, is in line with this social atmosphere. The flower-box suit for her mother and her mother came into being. This is the perfect combination of market operation and spiritual culture. While enhancing the cultural connotation of the brand, it also carries forward the excellent cultural tradition of our country and its market prospect is worth looking forward to.
