In the current market, many competing brands are placed on one shelf at the same time. How can you make your product stand out? The answer is: Produce strong shelf impact through exquisite packaging effects. The famous Spanish winemaker Rioja Wine Bodegas Marqus de Cceres has designed a unique packaging solution for its high-end Marqus de Cceres, which has produced very good results. It uses Triplex Gris, one of Stora Enso's beverage and bundled packaging paperboards, to produce an elegant carton pack that holds 1 to 6 bottles of wine.
Marqus de Ceres is a famous wine, and it is also an ambassador to the world of high-end Spanish wine. The company's brewing plant in the Cenicero is very memorable, there are more than 40,000 oak barrels of wine, and long-term storage of more than 10 million bottles of wine.
good visual effect .
According to currently half of the company's products are consumed in Spain and the other half are sold in more than 80 countries in the world. When breweries sell top-tier Reservas wines using retail methods, the strong shelf display effect is naturally the first consideration. Martnez said: “Wine bottles are usually packaged in wooden boxes, but our company is gradually using high-quality cardboard box packaging, because it allows us to print brand logos and special colors on the packaging, and the quality of this package is light , easy to handle, convenient for transportation."
The top retailers like Carrefour also realized the intrinsic value of this new carton pack. Vanessa de la Calle, wine product manager of Carrefour (Spain), stated: “It is very difficult to display unique brand effects on the shelves. In particular, Carrefour will usually have hundreds of wines on shelves every day. But now Suppliers are all trying to build brands through new packaging and attract as many users as possible."
Quality cardboard delivers more powerful brand information
Mr. Javier Elas, marketing director of the carton manufacturer Digraf Co. of Marqus de Cceres, said: “The producers of brandy, spirits and liqueurs are always fond of beautiful carton packaging. Wine manufacturers are now catching up with this trend. It's up."
Mr. Mika Jrvenp, Sales Manager of Stora Enso (Barcelona) also agrees: “At present, the high-end wine brand is a fast-growing business for our company's beverage and bulk packaging board department. , Large-area printing area and excellent full-color printing quality make the carton a beautiful medium of communication and has excellent display effect."
