2019 seemed to be the year of refining. Be it ecommerce campaigns, seasonal packaging or moving into a new sector, consumer packaged goods companies, manufacturers and designers worked with what they had and made it better. As well, many joined an international company to focus on a recycling program. Instead of rolling out new products with unique flavors for consumers, we noticed a lean toward what they truly want. And it seems to be working.
Ecommerce and Subscription Services
One of innovation is ecommerce. Many retailers are realizing the need for an online platform — and the possibility of sales that comes with it. Knowing how to set up a product photo for the web (the hot thing is 360-degree photography) is a must. Google has started serving more image results for all kinds of searches. And, using 360-degree images lets shoppers know what to expect.
Since adding 360-degree images to the Tricor Braun website, there has been a significant increase in web traffic and online sales. That’s likely because about 27% of all Google searches in 2017 were specifically for image results, the company stated.
PopSugar’s subscription box for women includes beauty, fashion, food and fitness products, chosen from PopSugar editors. Photo: JohnsByrne
With 45% average growth rates each of the past three years, online grocery sales in 2019 reached $2.9 billion in sales, according to Nielsen. The fastest growing food brand online? Private label, as retailers are increasingly listing their private label lines first for prominent search results — unless a brand pays for higher placement.
The platform growing the most is click-and-collect services, with one-quarter of all grocery sales, stated the Nielsen report. The basket composition varies according to fulfillment method, so cross-promotion, website design and marketing to shoppers need to adjust.
Chris Lowery, CEO of Chase Design Group, forecasts no slowdown for 2020 either. “As ecommerce continues to grow and thrive, e-carts are becoming key. Voice ordering is more and more common, and often results in consumers ordering more private label products because they did not search by brand name. Brand leaders will move to improve their positions in voice search results. One sure fire way to safeguard sales is with subscriptions,” he said.
About Liyang:
Liyang Paper Products Co., ltd is a factory and trade company located in Dongguan, China. Specialized in producing gift paper packaging, such as gift box,paper box, paper bag, Jewelry box，watch box, belt box, shoe box, wine box,cosmetic box, flower box, round box,etc.
Custom made base on your design is welcome, feel free to contact Liyang printing with your full details.
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